Tashe's Blog

SMNRs -Week 15 TOW
April 28, 2010, 3:56 am
Filed under: PRCA 3330 TOW

A Social Media News Release or a SMNR is an online multimedia news release. This news release is online therefore it can contain pictures, graphs, videos, sound, or links to other websites. Graphics are helpful in social media news releases because they can show, explain, or demonstrate what a product or service does as opposed to a print news release. Also, links can be included to link readers to another website to further explain a product or service. A PR practitioner should use SMNR if they are releasing a new product or service and want to use pictures, graphics, and or video to convey more detailed information to the client or reader. Some people cannot fully understand how a product or service works unless they can see visual images to help explain. Sometimes a print news release alone will not suffice.

SMNRs are helpful because journalists do not have to talk to the PR professional about the product that they are writing about. All of the information is available on the website. SMNRs are also extremely helpful because they allow for readers and clients to leave comments and offer feedback about the product or service. Two-way communication is essential for improvement and evaluation.

A SMNR is available for all of the public to see rather than just the reporters that print releases are sent to. A good SMNR with links will be easier to find in search engines such as Google, Yahoo, Bing, or MSN. A PR practitioner should want his or her SMNR to be available to everyone because they never know who may want to write a story about them and their new product or service.

Here are 3 websites that explain social media news releases and how to create them:

Here is a video about Social Media News Releases:

How to lose a journalist in 10 ways- Week 13 TOW
April 28, 2010, 3:39 am
Filed under: PRCA 3330 TOW

PR practitioners and journalists do not always see eye-to-eye. I think this is mainly because they work so close together in delivering information to the public. Just like any relationship, a few tips, respect, and understanding can keep situations from blowing out of proportion.

Here are ten things that I think PR professionals do to annoy journalists and simple solutions to solve the problem.

  1. Tons of e-mails. Journalists get frustrated with PR people when they flood their inboxes with emails and news releases. This problem can be fixed if the PR professional would only send the most important e-mails rather than a lot of unnecessary information and follow-ups.
  2. Wrong writing style. PR professionals are not always familiar with the journalist’s editorial requirements and format according to Public Relations Writing and Media Techniques. This can easily be solved if the PR professional familiarized himself of herself with AP Style writing which is the writing style that journalists use.
  3. Boring gimmicks. PR writers send the same gifts with their media kits and news releases and journalists get bored and annoyed with them. PR practitioners should think of more creative attention-grabbing gifts to deliver with their media kits.
  4. Gifts altogether. Some journalists think that the gifts are a waste of time. PR practitioners should just omit the cheesy gifts completely.
  5. Name Calling. Journalists get annoyed when publicists use flamboyant words to describe a new product or service. PR publicists could tone down the hype and exaggeration when sending a news release to a journalist.
  6. Alotted Time. PR Professionals do not always let the journalist know where a press release will be in a considerate amount of time or they schedule conferences at inconvenient times for journalists. This can be fixed by communication between the PR people and the reporters to come to a time that works for everyone.
  7. Location. PR professionals may sometimes forget to consider the necessities of reporters for a press conference such as, outlets, lighting, first floor entry, and phone jacks. PR professionals should keep in mind all of the accommodations reporters need.
  8. Phone Calls. PR professionals annoy reporters by calling and checking on the status of their news release. This can be fixed by calling for a different topic and casually working the question into conversation if you must ask.
  9. Lack of knowledge about product or service. Public Relations publicists should be fully informed on the product that they are sending the news release or media kit on incase the reporter has a question.
  10. Poor penmanship. Reporters are annoyed when a news release is sent to them and is written poorly. PR practitioners should be able to write clear and informative news releases and always have someone double-check to make sure it is properly written.

April 28, 2010, 2:43 am
Filed under: Personal

I would just like to talk about my beneficial blogging experience this semester.

I will admit that at first I was not excited to have to blog this semester. I have never had a desire to create a blog because I did not see the point in me having a blog. Previous to this class I felt that I did not have anything important to blog about or anything worth reading. I always thought that blogs were for people who were already PR practitioners or business people or simply common people sharing their opinions. Several of my friends and family members have blogs but they mainly contain posts about what they did that day/week or posts (rants) about what they like or dislike or a negative experience that they had. Since I am not a PR practitioner, I did not feel the need for me to have a blog to use it as a “diary” for the public to read.  However, my perception of blogs could not have been more wrong.

In this class I learned that blogs can be used for more than professional purposes and common folk opinions. Blogs are useful to help you network with other people with the same interests as you. The most helpful website is PR OpenMic, it is a social network just for people interested in PR. The websites allows insight and information on current Public Relations topics which is important if you’re interested in PR because you need to stay up-to-date on the latest topics. PR OpenMic allows you to also network with PR professionals which could in turn land you a job. If networking with a PR professional does not work then there is a section that is exclusively for people seeking jobs,internships,co-ops, and volunteer work. I could go on and on about all of the opportunities that PR OpenMic has to offer.

I am so happy that Professor Nixon introduced us to blogging and stressed their importance. I recommend blogging to everyone no matter what major or what interests you have. Blogging can be beneficial to all types of people if used efficiently. I can’t even list all of the interesting information that I have learned simply from blogging. I plan to continue to use my blog after this class for PR OpenMic, to discuss PR topics with others that are interested, to keep in touch with students from the class, and yes, even for personal blogs from time to time.

No Glossophobia here- Chapter 15 Reading Notes
April 28, 2010, 1:52 am
Filed under: PRCA 3330 Reading Notes

Glossophobia: Fear of speaking in public.

Chapter 15 in Dennis Wilcox’s Public Relations Writing and Media Techniques discusses Giving Speeches and Presentations.

The first step in giving a speech is to find out about your audience.

The chapter discusses the basics of giving speeches and presentations:

  • Know Your Objective- what opinion or attitude do you want the audience to have after listening to your speech?
  • Structure the Message for the Ear- use clear and concise words. Keep your audience’s attention.
  • Tailor Remarks to the Audience- Consider demographics. Use words such as “us” and “we”.
  • Give Specifics- Say things that the audience will remember.
  • Keep it Timely and Short- Information must be relevant and short in length.
  • Gestures and Eye Contact- Don’t fiddle, keep a straight posture (lean forward a bit), and make eye contact with the audience.

The text also gives a helpful acronym from Jack Pyle, SPEAK, to help you become a better communicator:

  • S=Smile
  • P=Posture
  • E=Eye Contact
  • A=Animation
  • K=Kinetics (motion)

This chapters information and more can be found in Dennis Wilcox’s Public Relations Writing and Media Techniques.

You’ve Got Mail- Ch. 14 Reading Notes
April 28, 2010, 1:18 am
Filed under: PRCA 3330 Reading Notes

Dennis Wilcox’s Public Relations Writing and Media Techniques discusses Writing E-mail, Memos, and Proposals in Chapter 14.

E-mail is the speedy electronic way to send mail via internet. Although e-mail is convenient and efficient it can sometimes become overwhelming with the crowding of your inbox and spam mail (junk mail). The texts says that in 2007 the average number of corporate e-mails sent and received per person on a daily basis was 142.”

To avoid having your e-mail considered spam here are a few tips that the book explains about e-mail manners:

  • Use language that falls between formal and conversational.
  • Keep messages including quoted material brief.
  • Don’t clutter inboxes with forwarded jokes etc.
  • Don’t use a lot of cryptic symbols as shorthand
  • Spellcheck

Memos are a brief written message, usually a page or less in length. A memo can ask for information, confirm a verbal exchange, as for a meeting, schedule or cancel a meeting, remind, report, praise, caution, state a policy, or perform any other function that requires a written message. Proposals offer a service to an organization and are in an organized format. The purpose is to get something accomplished. Almost anything can be proposed.

This information on the chapter can be found in Dennis Wilcox’s Public Relations Writing and Media Techniques.

Ch 13 Reading Notes- Newsletters and Brochures
April 28, 2010, 12:53 am
Filed under: PRCA 3330 Reading Notes

Chapter 13 in Public Relations Writing and Media Techniques by Dennis Wilcox teaches readers about Producing Newsletters and Brochures. Although the Internet is a newer and speedy way to deliver information, print publications such as newsletters and brochures are still in use and effective in Public Relations. Organizations continue to find print publications the most efficient method of reaching the entire workforce. An advantage of print publications is portability, you can take it anywhere and pass it along to another person. Another advantage is that a well-written publication conveys the image that the organization is highly successful, well-managed, and a market leader.

Newsletters are easy to produce, are cost effective, and can reach any number or small specialized audiences. While brochures can be mailed and handed out to the public. Brochures give information about an organization, product, or service.

This information about chapter 13 and more can be found in Dennis Wilcox’s text, Public Relations Writing and Media Techniques.

April 28, 2010, 12:35 am
Filed under: PRCA 3330 Reading Notes

Dennis Wilcox’s Public Relations Writing and Media Techniques covers Tapping the Web and New Media in chapter 12.

This chapter talks about the world-wide web and the advantages, techniques, improvements, and uses for PR  practitioners. Wilcox’s text says, “The number of worldwide Internet users is estimated to be about 1.5 billion people.” This clearly explains why public relation practitioners use the Internet to distribute and find information.

The chapter discusses the helpful characteristics of the Internet for distributing information:

  • Information can be updated quickly without hassles.
  • Interactivity. Viewers can comment and ask questions.
  • Online readers can dig deeper into subjects that interest them.
  • A great amount of material can be posted.
  • It is cost-effective.
  • You can reach niche markets and audiences on a direct basis.
  • Anyone can access information about your organization 24/7.

PR organizations can create websites to share information about their organization on the Internet. Here are a few tips discussed in the chapter:

  • Use hyperlinks. Exchange hyperlinks with another company. A hyperlink allows viewers to be directed to your webpage. More hyperlinks increase your ranking on search engines.
  • Make sure that your website is easy to navigate.
  • Make your site interactive. Allow viewers to leave comments and ask questions.
  • Always improve your website whenever possible.

PR people use more than just their own webpages on the internet. Most people or organization have blogs as well. The chapter says, “There are an estimated 112 million blogs, and 120,000 blogs are created everyday around the world.” The internet can also be sued to access social networking sites such as Facebook or MySpace. YouTube is the “King of Video Clips”. According to the chapter, “YouTube hosts about 100 million daily video streams.” Other websites such as Flickr, a photo sharing website, Twitter used for microblogging, and Second Life, a virtual life website, are all ways that Public Relations uses the internet.

This information and more can be found in Public Relations Writing and Media Techniques Sixth Edition.