Tashe's Blog


Infographics TOW 11
March 30, 2010, 9:11 pm
Filed under: PRCA 3330 TOW

According to the book Public Relations Writing and Media Techniques an infographis are “computer-generated artwork that attractively displays simple tables and charts.” Infographics could be useful in a story for my client by making graphs that compare the amount of time spent raising money for charities, the amount of time spend volunteering for them and future predictions. This could be useful because it would give the viewer a visual image of what my client has done and what they plan to do.

I would think that you could create infographics just like any other graph. Use a graphing template and insert your calculations and VIOLA!

Infographics can be in the form of bar graphs, line graphs, pie charts, or tables. They are usually vibrant in color and sometimes have some sort of clip-art on them.

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Open Mic? Yes Please. TOW 9/10
March 30, 2010, 8:28 pm
Filed under: PRCA 3330 TOW

The social network created by Robert French from Auburn University, PR OpenMic is a website available for PR practitioners, students, and grad students to network with other people interested in Public Relations.

This website has a lot of helpful links and tips to offer. First, you are able to make a profile to tell a little about yourself and your interests within the PR field. Then you can connect with people and discuss you interests or talk about the latest PR news. It is exactly what it says: an open mic. You can blog right on the website which may entice readers to start following your blog. You can read other people’s blogs and there are links available to help you get started on your own blog if you have not done so. There are videos and photos that are updated daily and you can even upload your own videos for others to view. There are forums where you can post a question and have hundreds of people respond and spark up conversation or debate. One of the things that I found most interesting is there is a place where you can search for jobs or internships. This stood out most to me because it is so hard to find a job these days, not to mention a job in the PR field, and there is a section specifically for PR jobs and internships. If that isn’t enough this website also has a place to post your resume’. I think that this is amazing because college Public Relations students and grads should always be open to post their resumes because you never know what opportunities could arise. PR Openmic has all this and more to offer to the PR student, grad, or practitioner. It’s like our own little private social network just for us. I recommend this to all people interested in PR.



More FREE Rice Please
March 8, 2010, 3:19 am
Filed under: PR Connections

Years ago I heard about a website that gives a quick vocabulary quiz to its viewers and for every right answer Freerice.com donates 10 grains for rice to countries in need. I found this to be amazing at a young age and told all of my friends, friend’s parents, and teachers about it. I am very happy to see that this website is still available and is still continuing its promise.

Freerice.com is non-profit and its goal is to give rice to those in need. I think this website is amazing because first, it educates you and expands your vocabulary while making an effort to end world hunger. A quote from their website says, “Whether you are CEO of a large corporation or a street child in a poor country, improving your education can improve your life. It is a great investment in yourself.” I completely agree with this statement.

I understand that people are skeptical about donating money to commercials, websites or telethons, however, with freerice.com both parties benefit with NO money from your pocket. If I have not stated enough, I think that this website is AMAZING. Although, I do not think that enough people are aware of it. I think that they need help promoting this special website more. Someone on their PR team should write a news release about it. There should be a commercial, or radio ad for it or anything to get the word out. In the year 2009 participants and freerice.com donated 43,942,622,700 grains of rice!

I have freerice.com as one of my homepages so that I can always remember to quiz myself several times throughout the day. I have honestly caught myself using some of the vocabulary the I learned from this website!

Their ending statement says, “Somewhere in the world, a person is eating rice that you helped provide. Thank you.” Who wouldn’t want to broaden their education AND help world hunger? I know I do! TRY IT!



PR Connections
March 8, 2010, 1:55 am
Filed under: PR Connections

Wired PR Works Top 40 Blogs

Blog post for Wired PR works Top 40 Blogs

This is a really good list. It also gave me a few more blogs to start checking that I knew nothing about. My favorite is number 29 Public Relations Matters.



TOW 8: A Chemist in the Lead Lab
March 4, 2010, 4:23 am
Filed under: PRCA 3330 TOW

I took the NewsU course The Lead Lab and I can’t tell you how much it helped me. The Lead Lab was an interactive course to teach and help your practice writing leads. The lead is the most important part of a news release or a news article because it answers the five W’s and H (who, what, when, where, why and how). This is what readers read first and this can decide whether they continue to read the rest of the article.

I learned that you should make your lead exciting and enticing yet not too gaudy or untrue. I learned about the different myths that people believe about leads. For example, leads should not be started with a quote is a myth. I was shocked to find this out because I have always learned that the lead is supposed to answer the five W’s and H so I did not think that a quote followed those rules. Another myth is that leads should never be more than three or four lines long. If you follow this myth then you may one day cheat your readers of a very interesting detailed lead. Sometimes you have to write a longer lead to make your point.

I also learned the different types of leads: direct leads and delayed leads. Direct leads tell you information about the news and delayed news tells you a story.  I enjoyed the part of the lead lab that taught you how to write a better lead. There were very helpful tips.

 A good tip that the Lead Lab gave was to find the tension in your lead. Tension is when two forces compete with each other (not against).  Another tip from the Lead Lab is that a good lead provokes a question.

I recommend this course to anyone who is having difficulty writing leads.



Ch 6. Preparing Fact Sheets, Advisories, Media Kits, and Pitches
March 3, 2010, 12:17 am
Filed under: PRCA 3330 Reading Notes

Chapter 6

Definitions

  • Fact sheet- one page background sheets about an event, a product, or the organization.
  • Media kit- (press kit) contains news release, fact sheets, photos, etc.
  • Advisories- (media alerts) tell assignment editors about upcoming events.

Send a fact sheet in your media kit to let the reporter know a little history on what it is that you are trying to promote. Media kits are usually places in folders but may sometimes be creative and even 3-D. An advisory answers the five W’s and H and lets the reporter know information so that he can decide if he or she would like to cover the story.

Public Relations Writing and Media Techniques



Chapter 5 Writing the News Release
March 3, 2010, 12:08 am
Filed under: PRCA 3330 Reading Notes

Chapter 5 discusses how to write a proper news release. There are six elements of a news release: (in this order)

  1. Letterhead- this is the place for your company’s information. The company logo is also found here.
  2. Contacts- this is who you contact if you have any questions or concerns. This is usually the person who wrote the news release but not always.
  3. Headline- is just like a headline for a newspaper article. This draws the reader to read your news release.
  4. Dateline- where and when the news release originated
  5. Lead- this is the most important part. This is where you answer the five W’s and H (who, what, when, where, why, and how).
  6. Body- this is where the news release goes. It should be in the inverted pyramid form meaning, the most important information comes first.

You can write a news release on print or e-mail. However, an emailed news release is shorter than a print news release, less than 200 words.

Public Relations Writing and Media Techniques Chapter 5 Writing the News Release