Tashe's Blog


Chapter 4 Finding and Making News
March 2, 2010, 11:39 pm
Filed under: PRCA 3330 Reading Notes

In the book Public Relations Writing and Media Techniques chapter 4 discusses how to find and make news.  This chapter talks about the four obstacles that a publicist must navigate to generate coverage in the news media. The four obstacles are: media gatekeepers, news hole, reality of mass media, and information overload.

A few aspects that make a story newsworthy are timeliness, prominence, and proximity.  A news story must be released at the right moment; too soon could cause people to forget about it and too late could cause the story to lose its relevance. Stories are more newsworthy if there is an important person at the event. News stories with a local angle are more likely to be newsworthy because they are relevant and locals are interested in the news around them.

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