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Ch 6. Preparing Fact Sheets, Advisories, Media Kits, and Pitches
March 3, 2010, 12:17 am
Filed under: PRCA 3330 Reading Notes

Chapter 6

Definitions

  • Fact sheet- one page background sheets about an event, a product, or the organization.
  • Media kit- (press kit) contains news release, fact sheets, photos, etc.
  • Advisories- (media alerts) tell assignment editors about upcoming events.

Send a fact sheet in your media kit to let the reporter know a little history on what it is that you are trying to promote. Media kits are usually places in folders but may sometimes be creative and even 3-D. An advisory answers the five W’s and H and lets the reporter know information so that he can decide if he or she would like to cover the story.

Public Relations Writing and Media Techniques

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