Tashe's Blog

Chapter 5 Writing the News Release
March 3, 2010, 12:08 am
Filed under: PRCA 3330 Reading Notes

Chapter 5 discusses how to write a proper news release. There are six elements of a news release: (in this order)

  1. Letterhead- this is the place for your company’s information. The company logo is also found here.
  2. Contacts- this is who you contact if you have any questions or concerns. This is usually the person who wrote the news release but not always.
  3. Headline- is just like a headline for a newspaper article. This draws the reader to read your news release.
  4. Dateline- where and when the news release originated
  5. Lead- this is the most important part. This is where you answer the five W’s and H (who, what, when, where, why, and how).
  6. Body- this is where the news release goes. It should be in the inverted pyramid form meaning, the most important information comes first.

You can write a news release on print or e-mail. However, an emailed news release is shorter than a print news release, less than 200 words.

Public Relations Writing and Media Techniques Chapter 5 Writing the News Release

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