Tashe's Blog


Chapter 7 Reading Notes
April 27, 2010, 10:45 pm
Filed under: PRCA 3330 Reading Notes

Chapter 7 covers News Features.

This chapter was very helpful to me because I am also enrolled in a journalism class and I was able to look back at this chapter when it was time to write a feature story. This chapter can be found in Wilcox’s Public Relations Writing and Media Techniques Sixth Edition.

Some key points of the chapter are:

  • Feature stories are not news stories, they are stories that provide additional background information, generate human interest, and create understanding in a more imaginative way.
  • Three things to keep in mind when planning a feature story are: you have to conceptualize how something lends itself to feature treatment, you have to decide if the information would be interesting and useful for a particular audience, and you much be sure that the feature helped achieve organizational objectives.
  • You can distribute the story to various publications yourself or you can have a feature service distribute it for you.

Frequently seen features:

  1. Case study
  2. Application Story
  3. Research Study
  4. Backgrounder
  5. Personality Profiles
  6. Historical Pieces

Feature stories are formatted similar to regular news stories, they consist of a headline, a lead, the body, the summary, and photos and/or graphics.

This chapter and information can be found in Dennis L. Wilcox’s textbook Public Relations Writing and Media Techniques Sixth Edition.

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