Tashe's Blog

Chapter 9 Reading Notes
April 27, 2010, 11:22 pm
Filed under: PRCA 3330 Reading Notes

Dennis Wilcox’s Public Relations and Writing Techniques chapter 9 covers Writing for Radio and Television.

News stories and releases are not just for news paper. Reporters can write for TV and radio. According to the book, “Radio reaches about 94 percent of adults over the age of 18 on a daily basis with a total estimated audience of about 225 million.” That is a huge amount of people! Most people think that when advertising or getting information to the public the only medium to use is television or the more modern internet. However, radio is a superior medium as well.

A radio news release is a news release that is released on the radio. It is short (30-60 seconds) and written in a more conversational  style. Televisions use Public Service Announcements (PSAs). They are unpaid government or nonprofit agencies delivering helpful information in 30-60 seconds. PSAs can also be used on radio too.

Some practitioners prefer to skip news releases on tv and radio and speak directly to the public on a talk show. This has its advantages because the speaker is talking straight to the viewers. There are no editors or journalists filtering the news that you wish to give.

Other ways to get news to the public through radio and television are radio news releases (RNRs), issues placement, magazine shows, radio promotions, and documentary videos.

This information and more can be found in Dennis Wilcox’s Public Relations Writing and Media Techniques.

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