Tashe's Blog

Extra Extra! Distributing News to the Media- Chapter 10 Reading Notes
April 27, 2010, 11:43 pm
Filed under: PRCA 3330 Reading Notes

In chapter 10 of  Dennis Wilcox’s text, Public Relations Writing and Media Techniques, distributing news to the media is covered.

There are several ways to distribute news to the media.

  • E-Mail – surveys confirmed that email is the major form of communication among public relations writers, clients, and journalists.
  • Online Newsrooms- This is the first place that journalists turn to for basic information about an organization.
  • Electronic Wire Services- The three major newswires are Business Wire, PR Newswire, and Marketwire.
  • Mail- sometimes called snail mail.
  • Fax- is like e-mail but sent like a telephone call. A fax requires more attention and readership than an email that can be deleted without ever opening it.

This information and more can be found in Public Relations Writing and Media Techniques Sixth Edition.

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