Tashe's Blog

Ch 13 Reading Notes- Newsletters and Brochures
April 28, 2010, 12:53 am
Filed under: PRCA 3330 Reading Notes

Chapter 13 in Public Relations Writing and Media Techniques by Dennis Wilcox teaches readers about Producing Newsletters and Brochures. Although the Internet is a newer and speedy way to deliver information, print publications such as newsletters and brochures are still in use and effective in Public Relations. Organizations continue to find print publications the most efficient method of reaching the entire workforce. An advantage of print publications is portability, you can take it anywhere and pass it along to another person. Another advantage is that a well-written publication conveys the image that the organization is highly successful, well-managed, and a market leader.

Newsletters are easy to produce, are cost effective, and can reach any number or small specialized audiences. While brochures can be mailed and handed out to the public. Brochures give information about an organization, product, or service.

This information about chapter 13 and more can be found in Dennis Wilcox’s text, Public Relations Writing and Media Techniques.

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