Tashe's Blog


Journalists,Can’t Live With Them, Can’t Live Without Them- Ch. 11 Reading Notes
April 28, 2010, 12:02 am
Filed under: PRCA 3330 Reading Notes

Chapter 11 in Dennis Wilcox’s Public Relations Writing and Media Techniques is called, Getting Along with Journalists.

The book says, “The relationship between public relations and the media is based on mutual cooperation, trust, and respect.”

There are sometimes conflicts between people in public relations and their relationship with journalists. PR people think that journalists are annoying and exaggerate. On the other hand, journalists feel that PR people name-call and have sloppy/biased reporting.

A few tips on how PR practitioners can aid in making the relationship more peaceful:

  • Schedule the news conference at a time that is convenient for the reporters.
  • Chose a site that is convenient for the reporter and can accommodate the necessary technological needs.
  • Invite more than local reporters. Also, send invitations with enough time to RSVP.
  • Keep the news conference short, organized, and punctual.
  • Once the news conference is over, allow reporters to ask the spokesperson any questions they may still have.

This information and more can be found in the text, Public Relations Writing and Media Techniques by Dennis Wilcox.

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